STARTUP DI IMPRESA E MODELLI DI BUSINESS

Academic Year 2019/2020 - 3° Year - Curriculum A
Teaching Staff: Paolo LORETO
Credit Value: 6
Taught classes: 24 hours
Exercise: 24 hours
Term / Semester:

Learning Objectives

1) learning start-up processes and start-up innovation;

2) learning competencies in the management innovation applications (tecnonological and organizazional-managerial)

3) to create core competencies in business planning


Course Structure

- Frontal lections

- Applications

- Seminars

- Case studies


Detailed Course Content

  1. management innovation
  2. start-up law
  3. business model
  4. business planning
  5. business model canvas
  6. swot analysis
  7. pest analysis
  8. financial structure
  9. business project
  10. revenue model in start-ups
  11. team bulding

Textbook Information

BOOK:

SCHILLACI C.E., ROMANO M., “Straight up. Percorsi strategici per nuove imprese”, Milano, McGraw- Hill Education, 2016.

Materiale didattico integrativo fornito dal docente durante il corso disponibile su STUDIUM

Materiale didattico

  • BORELLO, K. A., “Excellent business plan”, 6a edizione, Hoepli, Milano, 2015
  • Dispense del corso a cura del docente disponibili su STUDIUM dopo le lezioni