Enterprise Startup and Business Models

1. Knowledge and understanding: the student acquires advanced knowledge and understanding of the main business and management topics, methods and tools concerning entrepreneurial initiatives and the managing of startups.
2. Applying knowledge and understanding: the constant examination of case studies for each single industry typology will allow students to develop understanding of the difference between theory and practice, through the acquisition of key skills and understanding of startup process, startup innovation, business idea, business planning, business model, marketing plan, financial planning, organizational structure.
3. Making judgements: the student acquires the capacity to apply the strategic approach of the decison making process, gaining judgement skills on entrepreneurial process, business environment, organization and key business models. In order to favor the elaboration of autonomous judgements, students will be often invited to express personal opinions, and it will be required to analyze specific projects in order to help their overall evaluation.
4. Communication skills: the student will always be able to clearly communicate his/her thoughts proving to having correctly understood the work done together with the teacher, acquiring communication skills on business plan creation and presentation, startup creation and presentation
5. Learning skills: the student acquires a high learning capacity able to make him/her autonomous in managing his/her professional development with regard to the acquisition of the key skills and competencies to enter into the business and job environment and work world.

• Frontal lections
• Applications
• Seminars
• Case studies
• Project work

Should teaching be carried out in mixed mode or remotely, it may be necessary to introduce changes with respect to previous statements, in line with the programme planned and outlined in the syllabus

Learning assessment may also be carried out on line, should the conditions require it.

1. Business Plan introduction
2. The entreprenuer
3. The managerial skills
4. Personality
5. Motivation
6. Startup and innovative SME
7. Statup creation
8. Startup life-cycle
9. Death Valley
10. Straight-up business model
11. Business planning
12. Business plan assumptions and process
13. Executive summary and elevator pitch
14. Business idea
15. Business model
16. Market analysis
17. Targeting and positioning
18. Marketing plan
19. Operations plan
20. Production plan
21. Investment plan
22. Financial plan
23. Startup financing
24. Business project (groupwork)

SCHILLACI C.E., ROMANO M., “Straight up. Percorsi strategici per nuove imprese”, Milano, McGraw-Hill Education, 2017

Additional handouts and lectures’ material available online on STUDIUM

Book for Business Planning: BORELLO, K. A., “Excellent business plan”, 7th edition, Hoepli, Milano, 2022